Become A Better Photographer AND Business Owner With These 3 Essential Books!

1. The Business Of Wedding Photography 

2. Building & Marketing Your Wedding Business

3. The Art Of Wedding Photography 

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WHAT'S INSIDE THE BOOKS

Building and Marketing Your Wedding Business
 
Building and Marketing Your Wedding Business is for anyone in the wedding industry that's looking for a plethora of ideas and methods to better their business. From social media that'll give you ways to get in front of couples planning their weddings to internal operations that'll ready your business for growth, this book is sure to leave you with tangible concepts and to-do items to start improving your wedding business right away. This book includes free digital downloads to support written material.
 
Table of Contents:

PART - 1 | BUILDING YOUR BUSINESS
How to Make Your Side Hustle Your Full-Time Work and Quit Your Day Job!
The Time to Change Things Up
Organizing for Efficiency
Perfecting Your Workflow Outsourcing
Wowing Your Clients
Boosting Your Income
Running Your Studio
Cultivating Your Support Network
Long-Term Plans
 
 
 
 
 
PART - 2 | BRANDING YOUR BUSINESS
Getting Back on Track
Social vs. Market Norms: How Treating Your Clients and Employees Defines
Your Business
3 Must-have Social Media Tips
4 Steps to Updating Your Social Media Strategy
Secret Methods to Brand Your Business
Branding for High-End Weddings
The Evolution of a Brand
How to Clean Up Your Brand in 4 Easy Steps
 
PART - 3 | MARKETING YOUR BUSINESS
Compounding Your Efforts for Success, Part 1
Compounding Your Efforts for Success, Part 2
Instagram Growth: 5 Tips on Getting Your Engagement and Numbers Up
Marketing to Millennials
5 Social Media Marketing Myths
Shake It Up - How to Keep from Marketing Stagnation
The 6 Steps to Social Media Marketing Your Weddings
 
 
The Business Of Wedding Photography
 
The Business of Wedding Photography is a book for wedding photographers who want to have a thriving and successful wedding photography business. This book has worksheets and evergreen content, along with free digital downloads to support the wedding photographer's journey to take your career to the next level. This wedding photography business book goes over ways to increase sales, create a solid business foundation, pricing that works, marketing and much, much more!
 
Table of Contents:

1. MAPPING YOUR SUCCESS
2. DOING WHAT YOU LOVE
3. SETTING GOALS (AND HOW TO NOT FAIL AT KEEPING THEM)
4. TRIED AND TRUE STRATEGIES FOR SUCCESS
5. 5 WAYS TO GET MORE OUT OF ENGAGEMENT SESSION SALES
6. RUNNING AN EFFICIENT BUSINESS
7. THE MONDAY WEDDING HANGOVER BLOG SERIES
8. IMPROVE CLIENT RELATIONSHIPS
9. BRINGING IN NEW BUSINESS
10. PRICING BEST PRACTICES
11. RESOLVING CLIENT ISSUES
12. THE RED TAPE
The Art Of Wedding Photography 
 
The Art of Wedding Photography is for the budding or experienced wedding photographer who is looking to take their craft to the next level. Attract more and higher end, luxury clientele by learning to create imagery that stands out in a crowded market. We go over posing and lighting, working with a second photographer, some of my wedding photography gear favorites and much much more. Find ways to expand beyond wedding photography and learn sales processes that'll raise your bottom line. This book includes free digital downloads to support written material.
 
Table of Contents:

CHAPTER 1 | FIRST THINGS
Creative Subjectivity: Rules to Know Before You Break Them
Looking Up and Looking Down

CHAPTER 2 | POSING
Ten Great Pose Ideas for a Bride and Groom
Three Overlooked Posing Secrets
Hips, Hands, and Height
Three Tips on Posing Men
Three Tips on Posing Women
Posing Large Groups Quickly
Five Rules to Group Photos

CHAPTER 3 | MANAGING THE SHOOT
Family Photos Fast
How to Photograph the Details at a Wedding
How to Shoot an Engagement Session

CHAPTER 4 | THE SECOND SHOOTER
Five Second - Shooter Musts
 
 
 
 
 
CHAPTER 5 | STRATEGIES OF WEDDING PHOTOGRAPHY
Six Ways to Make Your Bride a Knockout
Five Tips on How to Photograph Bridesmaids
Five Steps to Easy Headshots
How to Effectively Bounce Flash at an Event
 
CHAPTER 6 | LIGHTING
Wedding Lighting – It’s Not About the Light
Three Easy Lighting Setups for the Natural Light Photographer
How to Take Bright and Colorful Photos
Challenges of a Natural Light Photographer
Lighting for Social Branding
Two Lights, One Easy Setup
 
CHAPTER 7 | EDITING AND PRODUCTION
Should You Switch to Capture One From Lightroom?
Tips for Skin Tones – Do’s and Don’ts for Pre- and Post-Production
 
CHAPTER 8 | EQUIPMENT FOR THE WEDDING PHOTOGRAPHER
Shooting in a Studio When You’re a Natural Light Photographer 110
Why I Dumped My 85mm 1.2 L
Five Reasons Why Every Photographer Should Own a 50mm Lens
Tips for Tethering: Five Things You Should Know

CHAPTER 9 | EXPANDING YOUR HORIZONS
Four Ways to Add a Touch of Glam to Your Wedding Work
How to Keep Your Style Outside Your Genre
No More Mondays
Newborn Photography – From a Mom’s POV
How to Rock an Album Design
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Take Your Business to the Next Level

Raise your bottom line
like this one from The Business of Wedding Photography... 

Our words have power, and we don’t have to get all “used car salesman” about it to use them effectively.

There are two words I used in in my last engagement session album consultation...

....and sold a 56-page engagement album—when I only took 100 photos! 

These are the two words that you can start using in your album selling process right now: “delete” and “towards.”

Here's how:

Change your packaging to say that it includes “30 Pages towards your Wedding Album,” instead of saying that it includes a “30 Page Wedding Album.” And when you’re going through the album revisions and they want to take away a page, don’t say remove, say delete.

This is one simple way that you can make more profit...
...without making more work!

Level Up As A Pro Photographer With The Powerful Topics Covered in These Books

Four Ways to Add a Touch of Glam to Your Wedding Work

Shooting in a Studio When You’re a Natural Light Photographer

Setting Goals (And How To Not Fail At Keeping Them)

Doing What You Love

Three Overlooked Posing Secrets

Five Steps to Easy Headshots

Wedding Lighting – It’s Not About the Light

Marketing to Millennials

5 Social Media Marketing Myths

Shake It Up - How to Keep from Marketing Stagnation

Branding for High-End Weddings

Long-Term Plans

Instagram Growth: 5 Tips on Getting Your Engagement and Numbers Up

The 6 Steps to Social Media Marketing Your Weddings

Ok I need all of these in my life - give me the digital copies!
I'D LOVE TO GET THE PRINTED COPIES OF THE BOOKS

Take a Look Inside The Books!

"How did you do this?!"

I remember watching her exclaim with her jaw on the floor shortly before turning to her bridesmaid standing next to her saying, “Can you believe this?!” She was holding her wedding pictures in her hand before the wedding had even finished. I was her hero, even if for just that moment.

There's more below. Take a look at the gallery of chapters only for you.

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Here's what people say about the books...

 

About Vanessa Joy

 
Vanessa Joy is a Canon Explorer of Light that has been an influential speaker in the community for over a decade. Starting her photographic journey in 1998, she has since branched into public speaking, earned 5 college degrees, received a PPA Photographic Craftsman degree, and been named a WeddingPro Education Expert, sponsored by Canon and Profoto to name a few.
 
Vanessa has spoken at almost every major convention and platform in the event industry such as CreativeLIVE, The Wedding School, Clickin' Moms, WPPI, ShutterFest, Imaging USA, Wedding MBA, WeddingWire World, MobileBeat, in addition to hosting personal workshops and numerous small business and photography conventions around the globe.
 
Recognized for her talent and more so her business sense, her clients love working with her and industry peers love to learn from her tangible, informative, and open-book style of teaching.